A boutique consultancy bridging the U.S./Europe and Japan in marketing, media, and retail technology. We help Western technology companies build reseller and customer relationships in Japan
Japan is one of the world's largest advertising and technology markets — and one of the hardest to enter without the right introductions. Decisions are made through long-standing relationships, and the decision-makers rarely respond to cold outreach
For 25 years, DMS has advised Japan's major advertising agencies, media companies, telecommunications companies, and printing companies on Western technology. We put that network to work for you: identifying the right partners, opening doors directly to decision-makers, and negotiating on your side of the table
Two focused services that take you from market understanding to signed partnerships
Market research, distributor and reseller research, and prospect research — a clear picture of the Japanese market structure and where your product fits, before you invest
Representing your interests, we identify partner candidates, set meetings with decision-makers, join negotiations, and support you through signing and onboarding
Objective: develop an audience buying capability in Japan.
Within two months of DMS involvement, the trading desk had built that capability in the Japanese market
"Ko is a very respected figure in Japan, and he connected us to decision-makers in the key target companies. I have done business in China and other countries, but I have never had such a smooth experience. With Ko's help, I was able to quickly understand the ecosystem and jump-start a deep level of negotiations."
— VP of Strategic Partnerships
Digital Media Strategies, LLC is a partnership consultancy founded in Seattle in 2000. Founder and CEO Ko Orita was a founding advisor to ad:tech Tokyo, Asia's largest digital advertising conference, and has spent 25 years connecting Western technology companies with Japan's marketing and media industry
Tell us about your product and goals. We'll suggest the most effective path to your first partnership in Japan
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